First I wanted to welcome new subscribers! I’ve said this, but I wanted to repeat that I am so grateful people are finding this good and helpful content! I am completely dedicated to help businesses be as strong as they can be.
So today’s subject is how you can sell more. (isn’t that all of our desires? More business?) You can be a designer, sales person (and again..designers should know that they are sales people), product company, showroom or any business in today’s crazy world.
The reason I thought of this is that I was listening to a broadcast that was talking about all the newspapers and magazines that are going out of business or certainly cutting back by doing smaller publications (If the Chicago Trib gets any smaller it will be the size of Readers Digest).
They also said videos were rising and surpassing reading. People would rather look at videos than read. Why? It was easier..people didn’t have to take as much time….way to overcome information overload. Zero in on their needs. So the successful media outlets are “keeping up with the times.” They are realizing they need to do things differently or they will go out of business. They need to be relevant (see my recent post), give their target market what they want in the manner that most suits them!
Why is Pinterest increasing by leaps and bounds over other social media sites? Fun..easy…images. If you don’t believe me, here is a highly respected social media company’s take on Pinterest. And the ultimate new way to communicate..infographics!
But this is not about a blog about Social Media (even though it does play a big part in business). It’s about how do you get more business in this crazy information overload world.
I started to think about my own business and for a few years starting in 2008 how vulnerable it was. Why was my business suffering? And now in 2013 my business is growing again! What did I do differently? Looking back I realized my errors.
I STARTED TO PRACTICE WHAT I PREACHED! (I understand I am exposing my own vulnerabilities but I am willing to do that to show that what I preach really does work..even for my own business!)
So what did I do differently? I was became extremely focused, persistent, determined, articulated my value, put in new strategies and realized that I have to do business differently. I got off the hamster wheel I was on for a few years. Trying to grab that next shiny object! (that, in my opinion, is the opposite of focus.)
That began to get my message above ALL the noise that we are barraged with every day. It was a way to cut through all the clutter and get the right message to the right people. I figured out what people wanted (uncovered needs/market research) and gave it to them in the way they wanted it.
I defined myself differently. In 2001 when I started my business I was coming off a very successful career where I worked very successfully with most of my future clients. And it was enough to just take them to lunch and get hired.
So getting off the hamster wheel long enough to figure out your value and speak to your target audience (after you NAME IT) and uncovering their needs will work. Now your target market will notice you because you (or your product) are important to them because it fits their needs!
I am also here to help you!
And speaking of giving people what they want. I wanted to give all of you an affordable way to work directly with me.
So here it is! A brand new Membership Group (click) especially for you. This is a great way to grow your business! It is totally based on ANSWERING YOUR QUESTIONS every single week by me! Can’t make it? that’s OK, you get recordings! And best of all? It’s only $37.00/month! And you can stay completely anonymous, if you want, but the way I have formed this group is to keep all the information relevant specifically to you!
I always love your comments.
You can join my Facebook page. I work very hard at keeping information relevant, fun (that’s the way I work!), focused, inspirational and an on occasion share what is happening with me.